One key driver of change is technology, which is advancing at an unprecedented rate. New tools and platforms are emerging
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Loyal Customers are Gold! In our case, it’s literally true. Two of our jewelry clients generated sales worth INR 1500
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As a Loyalty Solution Professional here is my take from the Commerce Trends in 2023. The report highlights several new
One key driver of change is technology, which is advancing at an unprecedented rate. New tools and platforms are emerging
Dear Readers, The loyalty program industry in India is booming, with both businesses and consumers alike realizing the benefits of
Loyal Customers are Gold! In our case, it’s literally true. Two of our jewelry clients generated sales worth INR 1500
š Customer Acquisition costs are going through the roof, Conversions rates are falling fast. The article shared āIncreasing customer acquisition cost
In today’s fast-paced e-commerce landscape, Direct-to-Consumer (D2C) brands have been thriving by leveraging platforms like Amazon and Flipkart for customer
This Sunday the world watched another Epic Australian Open final. In menās tennis we are at the changing of the
In a high ticket, high emotion category like residential real estate, often what really swings a customerās decision is a
Duroply, the leading brand in plywood in India wanted to establish a direct, outstanding, and enduring relationship with their key
How one of the leading retail chains in India with a galaxy of homegrown brands, is further cementing its leadership
The love of the new shiny toy is never to be underestimated, it can sway us all, and its seems
In a recent event full of Loyalty marketers, a whole lot of conversation was focused on āinactiveā ānon-engagedā and therefore
Donāt be surprised if we tell you that Influencer marketing isnāt a new phenomenon but an old one, and marketers
Ever wondered why some customer engagement and loyalty programs attain cult status while others meander along? Are there any cheat
It is not only the big brands who value and understand the importance of having a loyal customer base, but
Loyal customers are any brandās prized asset and they can make or break a brand. These are the ones who trusted
In the journey of a brand’s growth, a delicate balance exists between two crucial phases: Acquisition and Retention. Early on,
Most marketers find themselves chasing new prospects and customers. The focus primarily is on getting as many new clients as
Lack Of Promotion If you want to attract new members, then you need to promote your loyalty program. Promotion is
